Grow Your Business.

Let us focus on your marketing & technology.

Who We Are

The SolFlor Group is a full service web agency that focuses on helping small businesses organize their web presence & organize their marketing technology stack and prepare them for massive growth.

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What We Do

You Focus on Business, We Make Your Marketing Work Together

There is no shortage of options when it comes to solving marketing technology problems. When in doubt, there is a service for that. But is it the right way? Adding layer after layer?

We don’t think so.

Our specialty is planning and implementing solutions that actually solve the problems your business has today and can grow with you as your needs evolve.

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Smooth Sailing

No interruptions, no emergencies, no chaos. Been there, done that. SolFlor focuses on best practices & strict processes to keep your website & marketing sailing smooth.

Focus on Selling More Stuff

That’s part of why you’re in business, isn’t it? Worrying about your website, or if that email blast landed at 7am or 7pm, is a thing of the past. Seriously.

We Make it Easy

Like riding a bike. We ride bikes a lot…so we think of riding bikes as easy. Either way, you get what you want without the hassle. Easy as _______ (you can fill in the blank).

Who We've Worked With

From Humble Beginnings

Our client base ranges from boot-strapped basement start ups to well funded ventures leading their marketspace. What they all have in common is the need for streamlined marketing technology platforms that fit their immediate needs and can grow as they do.

For EverString, we assisted in accomplishing 3 major tasks:

  1. Revamp the website (WordPress)
  2. On-page SEO for updated messaging
  3. Create & update landing page & email templates in Marketo


For Sold.Cars, we created a new website in line with a product launch:

  1. Revamp prior WordPress site with new theme/design
  2. Create an easy to manage/update platform for non-technical users
  3. Provide ongoing update support

For TapCars, we moved them to WordPress & worked with their designer to incorporate a re-branding.

  1. Moved from static HTML to WordPress site
  2. Incorporated new branding/color palate
  3. Integrated with Zoho CRM for leads collection

For CyberGRC, we are on-call maintenance & build special projects for their conferences.

  1. On-call maintenance/ SEO/ updates for main site,
  2. Built for their 2016 conference season
  3. Powerpoint/ Banner creation

SolFLor + Your Business

Getting You Moving in the Right Direction

Our Philosophy is rather simple. Build technology stacks that can be used by real humans. Making processes difficult is easy. Making processes simple is not. And simplified processes are our specialty.

When hiring SolFlor Group, we follow our internal standardized approach to get to the point and focus on solutions, not meetings and techno-fluff. At the highest level, our process is:

  • Understand the problem/task at hand
  • Understand the business landscape
  • Understand the real world abilities of the team/business
  • Understand the business’s goals & objectives
  • From this information gathering, together we’ll create a game plan and budget to help your business achieve its goals

Every project is unique. We take the time to understand your goals and make recommendations that are best for you (even if they’re not the best for us!).

Our Services


A fantastic platform that makes building & managing your website as easy (or difficult) as you want it to be. We can build a concise single page site to showcase your product or complex categorized mega site that segments products, services, blogs and other interactive features.

Website Maintenance

Did your last web maintenance person go on a surf trip and never returned? Or do you need periodic updates that are outside of your technical wheelhouse? Whether WordPress & plugin updates, changing media or whatever, we can handle it.

Marketing Automation

Marketing automation…you need it but don’t know where to start? We can advise you on what products you actually need and what you don’t. Marketing automation doesn’t have to grind your marketing department to a halt. Our specialty is Marketo & SalesForce integration.

Analytics & Testing

Make your website work for you with data.  Understand how your users use (and don’t use) your site. Make changes based on real data, not ‘I think’ anecdotes based on a defunct website from 1997. We use Google Analytics, Experiments, CrazyEgg & Optimizely for all A/B and multivariate tests.

Hosting/ Backups/ Technical

Don’t let DNS be a three letter dirty word. We can manage your domain registrar (even godaddy), DNS, SSL certificates & hosting. Did make your headspin? No need to worry – that’s our job. Tell us what you want, we make it happen. That easy.

SEO/ PR/ Content

SolFlor doesn’t ‘do’ SEO. We take a holistic approach to how all details of your site impact search engine optimization. From keyword focus, to content structure, to guest posts & traditional PR. We’ve been around the block enough times to know what works & what is a waste of time.

Get in Touch

SolFlor is not a volume agency

We take a limited number of clients with goals that align with our own to ensure the best possible outcome. And if this means we take a little less work to dedicate more time for your project, we’re ok with that. Besides, eating avocado toast is a little overrated and by watching our caloric intake, it means we have more room for donuts!

Get in touch and tell us about your project. We’re eager to see how we can work together.

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